Most used social media sites in 2021

Social media marketing is a type of marketing in which brand awareness and product promotions are carried on social media platforms such as Facebook and Instagram to name a few. Social media has become a part of our daily lives, when Facebook first found its way to the masses, many of the countries didn’t have proper internet connectivity but everything changed with the arrival of Facebook and now it dominates the social media platforms in various ways and boasts of having almost 2.5 billion active users every day. If you want to hire an online marketing agency that can take care of your social media marketing, check out

Following is a brief description of the most used social media sites in 2021.


Facebook is the largest social media platform on the internet with around 2.6 billion active users. It has twice the number of people as the most populated country on the planet. Just by the numbers, we can imagine the impact of Facebook on the global level, and because of this most of the businesses are on Facebook as it is a safe place to increase growth and brand awareness.


YouTube is the second-largest social media platform on the internet. It is owned by Google and is often considered as the second largest search engine behind Google itself. YouTube has around 2.2 billion active users that also comprises independent creators and businesses who create video contents to drive the promotion of their service.

YouTube is strictly a video platform and also has a YouTube advertising program.


WhatsApp is the third-largest social media platform and it is owned by Facebook. It is a messaging app and has around 2 billion active users. Originally started as a messaging app but given its popularity today, Facebook has also released a WhatsApp Business App that lets businesses interact with their customers.


Messenger is another messaging app and social media platform by Facebook. Unlike WhatsApp, the messenger is fully integrated with Facebook and has more features for businesses. It has around 1.3 billion active users.


Instagram is also owned by Facebook, it is a photo and video-sharing social media platform. It has 1.2 billion active users and is home to big names in influencers and influencer marketing.

It should be noted that these social media platforms do boast more active members globally. However, regional and local social media platforms also exist such as WeChat in China which also has 1.2 billion active users.